Who we work with.
Built for serious practices.
• Boutique and mid-sized law firms that want a steady stream of qualified mandates.
• Partners and senior attorneys who understand that visibility drives case quality.
• Tax advisors and law-adjacent practices (M&A, restructuring, regulatory, disputes).
• Firms who want a quiet, strategic partner, not a noisy agency.
What we build.
(The Acquisition System)
We don’t sell campaigns. We design the engine that brings in the right clients, again and again.
Authority Engine
LinkedIn
• Positioning for partners & key fee-earners
• Thought leadership & ghostwriting
• Feed placement and distribution
• Optional support for webinars / speaking / PR
Demand Engine
Search and Social
• Google Search for intent-driven queries
• Meta / LinkedIn to stay in front of your ideal clients
• Tight geographic, practice-area and audience filters
• Clear intake paths for consultations
Conversion Engine
Intake and Filtering
• Simple, structured intake flows
• Basic triage & qualification rules
• Light-touch reporting so partners see what’s working
Two ways to work with Crown Matter.
From thought leadership to fully operational acquisition systems - we support your firm at every stage.
LinkedIn Thought Leadership & Ghostwriting
We turn your expertise into a steady presence on LinkedIn that attracts the right general counsel, founders and referrers - without adding to your workload
What’s included:
• Positioning call (remote)
• Strategic content angles tailored to your practice
• 1-2 high-quality posts per week, fully ghostwritten
• Light engagement strategy to stay visible in the right feeds
• Simple workflow (async - no weekly calls)
Full Client Acquisition Infrastructure
We design and run a compact acquisition system that you can understand - and turn off any time.
What’s included:
• Audit of your current demand and intake
• Design of a lean acquisition architecture (Authority, Demand, Conversion)
• Implementation with your existing website & tools
• Management of campaigns and content calendar
• Monthly review & recommendations with one responsible partner
When your expertise is visible, demand becomes predictable.
Alexander Mittelstaedt
Founder of Crown Matter
Frequently asked questions
What differentiates Crown Matter from a marketing agency?
We don’t run “campaigns.” We build infrastructure-systems that consistently bring in the right clients over months and years.
Agencies chase short-term metrics. We focus on authority, demand, and intake flow - the foundations of predictable client acquisition.
How long is a typical engagement?
LinkedIn programs start at 3 months. Full infrastructure projects usually run for years.
Who will we work with day to day?
You work directly with Alexander Mittelstaedt and a small, vetted group of specialists for implementation.
How much time does this take from us?
For LinkedIn, expect 30-60 minutes per week. For full systems, 2-3 hours in the first month, then under an hour per month.
Is this compliant with advertising rules for lawyers?
es. Everything we do stays within the boundaries of professional ethics and local bar restrictions. We lean on thought leadership, expertise, clarity, and value - never on prohibited claims or comparisons.
Do you work under NDAs?
By default, we operate with discretion. If you prefer a formal NDA before engagement, we will sign one. Most clients work with us confidentially, and case studies are always anonymised.